Hello
I'm Aysegul Yahsi
Product Owner
- Address Almere, Netherlands
- E-mail aysegulyahsi@outlook.com
Hello! I’m Aysegul Yahsi. Expert in omnichannel campaign development in various tools; such as IBM Campaign, Watson Campaign Automation, Chordiant, Pega Marketing. A product owner who is keen on new technologies in the market. Has experience on Banking, Retail and Telco industury. Currently a Pega Business Architect and a Technical Product Owner of Campaign DevOps team in VodafoneZiggo in the Netherlands.
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Professional Skills
Work Experience
2019 - Present
Pega Dev&Ops BAU Product Owner and Business Architect
Pega Dev&Ops BAU Product Owner and Business Architect
Since January 2021, I am Pega Marketing DevOps team's Technical Product Owner.
Since April 2020 additionally I am also responsible from Selene Project's ( MediaBox software migration) Pega Backlog. Selene communication plan is a deterministic Pega journey which has multiple paths and steps.
Since November 2019 I am Technical Product Owner of Pega BAU Development and Operations team. I monitor BAU backlog. I do refinement with Commercial PO. I led Sprint Planning meeting. I create tasks and sub-tasks and coordinate the prios and planning.
2017 - 2019
Campaign Developer
*Work with Agile methodologies and be experienced in Kanban, Lean and Scrum way of working
*Take active expert campaign developer role and campaign flow design role on migration project of Ziggo outbound campaigns from Liberty Global IBM Campaign instance to Vodafone IBM Campaign instance
*Take business analyst role on helping Ziggo Acquisition commercial team's campaign development and operation necessities
*Be an owner of all Ziggo Premium content outbound campaigns developments regardless they are commercial or not also do operations of NPS and newsletters email deliveries and Xsell Vodafone lifecycle campaigns on Ziggo base
*Take SPOC role from devops team on Ziggo marketing datamart project, gather campaign data necessities and contact IT developers afterwards participate on UAT
*Take all campaign development responsibilities of Ziggo MediaBox Next project. Design offline communication customer journey together with marketer
*Constantly helped commercial to design campaign lifecylces, campaign flows and use right touchpoints
*Develop inbound campaigns both for Ziggo and Vodafone customers across assisted and non assisted digital channels and maintain BAU activities on Next Best Action activities in Pega Marketing
*Lead meetings in every two weeks to discuss hot topics about all customer decisioning strategies where all management level attending from stakeholders, data analytics team and capability project team
*Facilitate several workshops to set proposition hierarchy in right position
*Take business analyst role gather all business requirements in terms of campaigning, Pega best practices and Vodafone Group blueprint together and present business alternative approaches
*Participate impact analysis discussions of Pega project when there is a change on decisioning
*Do refinement together with business to understand campaign necessities help them on designs before developing customer lifecycles and define dependencies and prioritize the tasks accordingly
2015 - 2016
CRM Assistant Manager
• Generate recurrent SMS, e-mail, branch and call center campaigns via Chordiant Marketing Director (CMD)
• Carry out automated campaign data processes such as credit card sales, cash advance with installment sales
• Responsible for pre-prepared loan data processes and campaigns' efficiency
• Define cross-sell products and generate cross-sell and activation campaigns
• Increase value of the customers due to contacting at right time through their life-cycles
2015 - 2015
Acquiring Customer Acquisition & Portfolio Management Assistant Manager
• Keep tracking active customers’ pool and adopting new strategies to retain and increase
• Managing pricing strategies
• Market share forecasting of acquiring
• Sharing and evaluating the performance (KPI) of sales & marketing representatives for all regions and branches of the bank
• Designing CRM campaigns (customer retention model, activation, upsell and winback campains, campaign scripts)
• Follow up offer success and sales performances of channels
• Design daily running SAS EG queries
• Responsible for Mastercard projects at acquiring new customer acquisition
2013 - 2014
CRM Campaign and Contact Management Specialist
Generated scheduled campaign sales queries via IBM Unica Campaign Management tool
Designed automaticInbound&Outbound campaign reports via SAS
Calculated CPA (Cost per acquisition) and CSR (Campaign sales ratio)metrics and evaluated campaign results
Followed campaign success ratios closely within the scope of Retail Sales Automation Communication Strategy
Decreased workload via automation of those reports
Sustained business departments and users to keep following campaign results online
Organized product categorized campaign sales performance meetings quarterly
Given feedbacks for converting successful campaigns to ongoing communication
Prepared and published weekly Preapproved Consumer Loan, Overdraft Account reports
Analyzed branch/product/channel based campaigns
Found out the right offer for the customer among many offers
Done A/B testing campaign success analysis
Prepared campaign target group customers lists
Categorized inbound and outbound marketing activities according to customer journey and life cycle as Acquisition, Crossell, Upsell, Deep sell, Retention, Attrition, Winback, Activation campaigns and informative communications
Designed product offer catalog for evaluating better after executing campaign according to their categories
Designed customer contact strategies: from which channel we touched our customers with which frequency
Done contact analysis and designing contact and optimization rules
Responsible for Unica technical healt check and developing issues
Interaction between CRM Strategy & IT departments, developed tool needs and followed the status of the IT&Business issues
Close relationship with Sales, ADC, Product Management departments
Listened and monitored call center campaign calls according to give feedback and develop processes
Customer complaint management, analysis of complaints and opt out lists
Generated NPS (net promoter score) survey linksand prepared focus customer group data
Prepared and evaluated team working survey
2012 - 2013
Operational Transformation Management Trainee
Developed process and drawn lean work flows for Central Operation Departments
Designedcheque, debt securities and foreclosure processes for central operational management via Tibco BPM work flow
Centralized work flow of customers’ transaction instructions and reducing branch work
Visited various branches, produced operational work item categories and lists, stop-watch analysis
Simulated teller customer queue to determine norm teller number at a specific branch
Prepared Agile Project Backlog for simplifying Internet Branch registration and code generating screens
Education
References
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Will send them a message. You ride out as fast as the wind can carry you.You tell the other clans to come. ell them Toruk Macto calls to them! You fly now, with me! My brothers! Sisters!
Tim Jobs MODERN LLC , HR -
Will send them a message. You ride out as fast as the wind can carry you.You tell the other clans to come. ell them Toruk Macto calls to them! You fly now, with me! My brothers! Sisters!
Bill Nadella MODERN LLC , HR -
Will send them a message. You ride out as fast as the wind can carry you.You tell the other clans to come. ell them Toruk Macto calls to them! You fly now, with me! My brothers! Sisters!
Sergey Page MODERN LLC , HR
Any Statistics
1300
Happy Clients
keep clients happy
203
Projects
for 4 years
145
Code Rows
per hour
15000
Followers
per month
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My Interests
Send Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nuncl them Toruk Macto calls to them!
You fly now,
- Photography
- Watch Movies
- Training Parrots
- Horse Riding
- Reading
- Cooking
- Yoga
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Contact Me
Feel free to contact me
- E-mail aysegulyahsi@vodafoneziggo.com
- Phone +31 6 25 31 84 03
- Address 1335XE, Almere, NL